Hands holding a Cinnabon box


FOCUS Brands® is a leading developer of global foodservice franchise systems and the indirect parent company of Cinnabon® and several other iconic foodservice brands.

Together, FOCUS Brands® and the Cinnabon® Leadership Team bring their years of experience and expertise to every area of your franchise business.

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Real Estate

Our team of regional Real Estate Managers can assist you with real estate selection and the leasing process.

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Construction & Design

Bakery design packages are offered to each franchise owner looking to expand with Cinnabon®. We also help with architect and contractor introductions and bids, plan review, timelines, and more.

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Every franchise owner has access to the Franchise Business Consultant Team for business review and performance analysis, as well as ongoing consultation. We are available to ensure that your Bakeries are running optimally through regular store visits to help with training, marketing, and relationship building.

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Training Systems/Policies/Procedures

Cinnabon® offers comprehensive certified training for franchise owners and key managers. Additionally, you are granted access to online training tools and development support to train your teams efficiently and effectively.

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Supply Chain Distribution

Franchise owners benefit from a full Supply Chain Team that is dedicated to helping you get the best price for all ingredients to run your Bakeries. When it comes to purchasing power, franchise owners leverage the buying power of an international supply chain.
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Our robust digital platform gives us intelligence gathering and benchmarking abilities to help you meet the needs of today’s connected consumers. The Cinnabon® IT Team helps to ensure your consumer-facing and operational tools are functioning properly in order to provide a positive user experience.
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Marketing Strategy & Consumer Insights

Dedicated marketing and public relations staff are ready to assist with marketing and media planning. We know the ins and outs of the Cinnabon® customer and will create plans to encourage traffic to your Bakery. The national marketing campaign includes LTOs and other campaigns to increase traffic further.

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Social & Digital Media

At Cinnabon®, we pride ourselves on a strong digital and social media presence–especially since our most loyal customers are social-loving Millennials! Our team is here to maintain the fun flair of the brand and keep the brand top of mind. We will also ensure that you’re equipped to manage your own digital channels.
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Multi-Channel Growth

You name it, Cinnabon® has done in it. Cinnabon® has teams in place to ensure that Cinnabon® has a fast-growing presence beyond our Bakeries through retail and strategic partnerships.
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International & Global Development

The Development Team enables our franchise owners to spend less time building their Bakeries and more time building their business. The team helps ensure the brand’s operational and image standards are upheld, establishes relationships with local, national, and international vendors, and helps you monitor the construction timeline.

Kristen Hartmann

Brian Krause

Chief Development Officer

Okey Reese

Kendall Ware

Chief Brand Officer

As Chief Development Officer, Brian Krause is responsible for driving strategic, high-quality growth for our seven brands domestically, getting restaurants open, and liaising with our brand teams and owners to create an all-around best development program in the industry.

Most recently, Brian served as Chief Development Officer of Jimmy John’s Gourmet Sandwiches, responsible for overseeing the Franchising, Real Estate, Development Planning, and Design and Construction departments for the Brand.

Prior to Jimmy John’s, Brian was Senior Vice President, Franchise Development for Wyndham Hotels and Resorts, responsible for the growth of the company’s more than 18 Brands throughout the eastern half of the U.S. and Canada. Joining Wyndham in 2005, Krause held several leadership roles in the company’s franchise development organization as well as Brand operations, as vice president, for the Hotel Group’s number one consumer rated mid-scale limited service brand, responsible for franchise business growth, strategic direction, operational management and customer satisfaction for the midscale brand’s 157 hotels throughout North America.   

He holds a bachelor’s degree in Sociology with a concentration in Communications from the University of Connecticut.

Kendall Ware joined Carvel and Cinnabon as chief brand officer in December 2020, where he is responsible for leading all aspects of brand management and strategy for the two specialty brands, including franchise and company operations, as well as marketing. He is an experienced franchise and operations leader with 15 years of experience growing brands, developing strong teams and increasing shareholder value. Most recently, Ware served as president and chief operating officer of Orange Leaf where, under his leadership, the brand turned around a seven-year sales decline to achieve two consecutive years of same-store sales growth and increased AUV. He has also served in various leadership roles for CiCi’s Pizza, Genghis Grill and was a franchisee for hospitality and retail executive search firm Patrice & Associates.

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