Sweet Smell of Success
It all started with a father, a son, and a mission to create the world’s greatest cinnamon roll from scratch. Add in one master baker, months of trial and error, hundreds of different recipes, and—BOOM!—you’ve got the sweet, cinnamon-spiced perfection that soon became the calling card of Cinnabon®.
In 1985, Cinnabon® transformed that passion into its first Bakery in Seattle, and it was an instant sensation. Since then, Cinnabon® has grown into one of the most sought-after brands around the world, and we’re just getting started.
1985
First Bakery opens in Sea Tac Mall, Seattle, WA
Introduction of Classic Roll
1986
First franchise Bakery, Philadelphia
1987
Introduction of MiniBon®
1991
First Airport Bakery opens at Detroit Metropolitan Wayne County Airport
2003
Introduction of the first brand presence in stores with:
Cinnabon® Lip Balm, Seattle’s Best Coffee®, Orville Redenbacher® Popcorn, Easy-Bake® Mix
2015
Cinnabon® turns 30!
2016
Introduction of BonBitesTM
As a brand, we are rolling with the times by adding more products, innovations, and a sweet social marketing presence. Even with all the changes, our timeless brand, mission, and vision stay consistent.
Our Mission
Build the Cinnabon® brand by offering World Famous Cinnamon Rolls®, Baked Goods, and Specialty Beverages, creating wealth for our franchise owners and enabling profitable growth for licensees across multiple channels.
Our Vision
To be the world’s best-known, highest-quality, and most craveable Baked Goods and Specialty Beverage brand for anyone wanting to treat themselves and others.
Our Purpose
To spread warmth and celebrate the connections that make life sweeter.
Media Love
Our fans don’t just love to eat Cinnabon®, they love to talk about us too! And the industry couldn’t agree more. See where Cinnabon® has been recognized as a favorite sweet treat and franchise to own.
2014-2019
Ranked in Entrepreneur’s Franchise 500®
2018-2019
Ranked #1 in Entrepreneur’s Top 200 Food Franchises in the Baked Goods: Cinnamon Rolls category
2018
Ranked in Franchise Direct’s Top 100 Global Food Franchises
2013-2018
Ranked in Franchise Research Institute as World Class Franchisor
2017
Ranked #1 as the consumer’s pick for Nation’s Restaurant News’ Most Craveable Restaurant Brand
2014
Ranked in CNN Travel “Golden Chains: 20 Best Franchises for Travelers”
“Cinnabon® is a global brand because of its universal appeal. I’d say anywhere where they appreciate dessert, anywhere where they appreciate home-baked goodness, they’re going to love this product.”
Bill Gellert